Turkey’s energy system has enormous potential for renewable energy integration and smart-tech innovation, both of which are crucial to achieving energy decarbonisation, improving efficiency and ensuring resilience. To realise this potential, policy makers will need to boost clean-tech investment by maximising the value of renewables, while mitigating adverse consequences for the grid and consumers. This paper explains why demand-side response is key to achieving these objectives and provides practical recommendations through a six-point plan for implementation.